Use the Internet to Boost Your Design Business

(Left to right) Panel members: Capella Kincheloe, Amy Preiser, and Susan Ferrier. Photo by Ben Rose.

(Left to right) Panel members: Capella Kincheloe, Amy Preiser, and Susan Ferrier. Photo by Ben Rose.

The Hearst Design Group recently presented “Inside Design,” a two-day informational program at ADAC. If you’re a designer and missed being there, here are some highlights from the opening program, “How to Make the Web Your Most Creative Tool.”

The speakers were ELLEDecor.com Editor Amy Preiser and interior designers Susan Ferrier and Capella Kincheloe. They discussed the four ways the Internet has changed and improved the way designers do business by playing an important role in improving communication, finding inspiration and ideas, researching and shopping, and building a web presence.

Here are some of the takeaways from the program:

• Establish a designer profile on Designers.ELLEDecor.com. Prospective clients can search for you by region or specialty.
• The magazine’s LookBook is an excellent resource for exploring a gallery of inspiring rooms for every taste.
• You can’t have a presence on every social media platform. Pick one or two that you can do really well.
• Think of Pinterest as a child or a pet because it requires commitment. Be sure to watermark your images.
• Show people who you are on social media. Have some fun, but use discretion. Make your information quality driven, not quantity driven. Know what your brand stands for and post that information accordingly.
• The web should be a positive tool. Ask yourself if what you’re doing will benefit your business now or later.
• Some of the apps you may want to investigate include:
o Penultimate enables you to write, scribble, and sketch on your IPad.
o Handy Level helps you keep things plumb when you don’t have a level.
o Instapaper lets you save items for future reading.
o Color Capture is helpful in converting a design inspiration to one of Benjamin Moore’s many paint colors.
o Mark on Call is an interior floor layout space planning and house decorating tool.

What’s your favorite social media platform or app? Have you found the Internet beneficial in your business?