New Luxury Vinyl: Not Your Mother’s Old Vinyl Floors

Photo: Tarkett

Photo: Tarkett

When many of our clients think about vinyl flooring, it brings back images of their mother’s inexpensive linoleum or vinyl floors. That is not the case anymore. The newest generation of vinyl products are now referred to as Luxury Vinyl. This product category has experienced explosive growth and is currently the fastest growing flooring product in our industry.

The growth of Luxury Vinyl can be explained by its amazing combination of Appearance, Durability, Comfort and Affordability. Let’s examine each of these areas:

Appearance: Manufacturers use high-definition printing to create hardwood and tile looks that are highly authentic. Rather than sheet goods, Luxury Vinyl comes in size options that replicate hardwood and tile. Some models can even emulate wire brushing and light scraping found in real hardwoods. You can get the look of hardwood and stone – minus the maintenance.

Durability: A durable top layer protects against excessive wear from kids and pets. The wear layer is chip resistant and offers superior stain resistance and is very cleanable. In my opinion, the most amazing feature of this product is its water resistance. It can be installed in areas that experience some moisture without worrying the product will swell or delaminate. This makes the product ideal for kitchens, laundry rooms and lower level recreation areas.

Comfort: Luxury Vinyl is more soft under foot versus typical hard surface products, making it easier to stand on for extended periods of time. These floors are typically quieter and warmer than other flooring options and do not require additional underlayment.

Affordability: The total cost of materials and installation of Luxury Vinyl is significantly less than tile and hardwoods. There is typically less floor preparation required for this product, and it can be installed over many existing substrates. In addition, a number of these products come with locking systems that allow for a “floating” installation, which eliminates the need for costly adhesives.

The future looks bright for Luxury Vinyl. There is so much to like about these products. I fully anticipate that our suppliers will continue to bring more innovation to further enhance this category of exciting products. We hope you will visit one of our stores to allow us the opportunity to show you some of the many options available in Luxury Vinyl.

Source: Dean Howell, owner, MODA Floors & Interiors