Shaw Floors Introduces 2019 Color of the Year

Shaw Floors has announced a full palette of colors for its 2019 Color of the Year: Whisper. The palette of five hushed neutrals will be embodied in Shaw’s 2019 hard and soft surface product introductions.

Whisper features five colors: Glacier Ice, Clay, Blush, Mist, and Dusty Lilac. Infused with a dusty softness, the approachable palette provides the neutrals consumers love with subtle pastel undertones for interest, beauty and variety. The colors are easy to integrate into a home’s design scheme and may be used alone in a space or together as a palette.

“With Whisper, we’ve moved away from our obsession with grays and are embracing colors that inject a calm, inviting serenity into the home,” said Pam Rainey, ASID, IIDA, Shaw Floors’ vice president of product design. “The palette conveys an ethereal, dreamlike environment where we can find peace and relaxation.”

Shaw Floors will launch new products in 2019 that not only coordinate with the Whisper palette, but embody the colors as well. Alongside the products, the brand will release a selection of design themes that showcase the palette in various ways.